General Formulations Appoints New Southeast Regional Sales Manager

General Formulations (Sparta, MI) has announced the addition of Adam Weber to its growing sales team as Regional Sales Manager covering the territories of Tennessee, Mississippi and Alabama, according to a press release.

Weber began his career in the labeling and print industry in 2013, building a foundation on the production floor working with urethane doming and durable decals before operating screen-printing equipment including Sakurai and clamshell presses. He later advanced to Production Manager, gaining hands-on experience with print processes, materials and end-use applications before transitioning into sales in 2021.

Since moving into a commercial role, Weber has worked with a wide range of labeling technologies including durable and pressure-sensitive labels, shrink sleeves, in-mold labels (IML) and thermoforming labels. Most recently, he focused on PVC-free face films sold to adhesive coaters and manufacturers across the industry. His production and materials background provide valuable technical insight when helping customers select the right pressure-sensitive graphic solutions. Weber also brings direct familiarity with GF products, having run several materials on wide-format platforms including Roland and Mimaki printers during his time in production management. That firsthand experience gives him added perspective on product performance and real-world application.

“I couldn’t be more excited to join the General Formulations team,” Weber is quoted in the press release. “The company has an outstanding reputation in the industry. I’m looking forward to working closely with customers and partners in the region to deliver the high-quality solutions and support GF is known for.”

For more information, visit generalformulations.com.