General Formulations Appoints New Vice President of Product Management

General Formulations (Sparta, MI) has announced the promotion of Matt Edwards to vice president of product management, according to a press release. “Edwards’ dedication to the sign and graphics industry, combined with his extensive hands-on experience, customer-focused approach, and strong leadership, make him an invaluable asset in this new role,” reads a portion of the release.

Edwards’ journey in the sign and graphics industry began with hands-on roles, installing and servicing wide-format printers and plotters, which honed his technical acumen and customer insight and led to the establishment of his own signshop. Edwards continued his career path in successful sales roles at both Wensco Sign Supply and FDC Graphic Films. In 2010, Matt’s dedication and industry expertise brought him to General Formulations, where he has continued to excel in helping customers find the best solutions — per the press release.

Beyond his responsibilities at General Formulations, Edwards is passionate about supporting the next generation of industry talent. He serves on the board of the Graphic Arts Association (GAA), where he works with Ferris State University students pursuing careers in graphic media, bridging the gap between academic programs and the professional world of printing, graphic design, advertising and marketing.

“This well-deserved promotion is a testament to Matt’s significant impact on both General Formulations and the graphics industry at large,” Tim Leavenworth, VP of strategic marketing & business development at General Formulations, is quoted in the press release. “We are excited to see the continued contributions Matt will bring as vice president of product management and the innovations his leadership will drive.”

For more information, visit generalformulations.com.