Connect with us

Editor's Note

Getting Graphic

Digital-print projects — the bread and butter of most sign companies.

mm

Published

on

PRINTING UNITED EXPO 2024 took place last week in the Las Vegas Convention Center, offering a smorgasbord of equipment, substrates, educational seminars and more. My colleagues and I thoroughly enjoyed and learned a great deal from the show. The manufacturers we spoke with also felt the attendees were more interested, serious and engaged than usual. The experience proved to be a reminder of what’s important back home: quality, speed, productivity.

Our feature article delves into four print projects that produced prodigious profits. (Try saying that five times fast!) Quality, speed, productivity and more played vital roles in each, as did communication, planning and more (see page 24).

Continuing the print theme, four of the year’s most challenging wraps comprise our second feature (see page 30): public service vehicles of all types, utility boxes, a skywalk and a sand car. Printing United featured at least two booths wrapping a Tesla Cybertruck in each. The Prints and Wraps column covers the first to drive the palm tree-lined streets of Hawaii (see page 40).

Like this issue, printed graphics are everywhere, something a shop of any size can do — even the “mere mortals” whose interests I always bear in mind. This issue’s for you! Not to be ignored, many medium and larger shops either rely or focus on printed signwork as well. We’ve got stories involving a quarter-million-dollar order and a single albeit unique sand car.

A bit like Printing United, something for everyone.

mark-signature updated

5 Smart Tips from This Issue

  1. Laminators can add texture as well as a protective layer to digital prints. (Tech Products)
  2. Simplifying large, quick-turnaround orders maximizes a job’s profitability. (Whoppers: Most Profitable Print Jobs)
  3. Communication becomes more vital when wrap projects involve municipalities and permits (Weathering the Wrap)
  4. Resilience is a key characteristic for a leader or mentor to have, and to pass along. (Heidi Tillmanns)
  5. Check out 10 tips to protect profits and to avoid never-ending design changes. (Maggie Harlow)
Advertisement

Advertisement

SPONSORED VIDEO

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

Promoted Headlines

Most Popular