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Electric Signs

Googie Nights

New Mexico hotel sign was installed in 1939.

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The Blue Swallow Motel (Tucumcari, NM) has beckoned weary Route 66 travelers since 1939. With the promise of TV and “100% refrigerated air,” its googie-style sign is at once nostalgic and timeless.

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.

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