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Electric Signs

Googie Nights

New Mexico hotel sign was installed in 1939.

Published

7 years ago

on

May 25, 2017

By

Jeff Russ Signs of the Times May 2017 Issue

The Blue Swallow Motel (Tucumcari, NM) has beckoned weary Route 66 travelers since 1939. With the promise of TV and “100% refrigerated air,” its googie-style sign is at once nostalgic and timeless.

Related Topics:Electric Signs May 2017

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