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GSG Announces the Passing of Lenny Diaspro

The 40-year industry veteran built many sales relationships and strongly supported the American Sign Museum.

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It is with deep sadness that GSG (Dallas) announces the passing of its valued Sign Territory Manager Leonard “Lenny” G. Diaspro on Oct. 18, according to a press release. With over 40 years in the sign industry, Lenny was a passionate sales leader and a respected member of the sign industry.

Lenny was a co-owner of Cincinnati Sign Supply (Cincinnati) and in 2016 sold the company to GSG where he continued his sales career. Lenny was known for his fun-loving enthusiasm and his ability to build strong relationships with customers and suppliers, earning widespread admiration across the sign industry, quoting the press release.

For 25 years, Lenny held numerous leadership roles at Midwest Sign Association and chaired 15 golf tournaments for the association. He led the Business Advertising Council of the Cincinnati Sign Association. In 2024, the American Sign Museum honored Lenny for his volunteerism and support by naming the bar and refreshment area Lenny’s.

GSG CEO Mark Granberry noted in the press release, “Lenny was a unique individual. He always had a smile on his face and was willing to help anyone who asked. You couldn’t help but love the guy; he brought a fun-loving spirit to the team and was the kind of person every sales organization wishes they had on their team.”

Lenny is survived by his loving wife, Kelly; sister, Maria (Jim) Rzecznik; brother, Mark Diaspro (Amy Cowley); beloved dog, Dominic; as well as nieces, nephews, extended family and many friends. A visitation will be held on Oct. 24 from 4-7 p.m. at the Belton-Stroup Funeral Home, 422 E. Dayton-Yellow Springs Rd., Fairborn, OH.

Memorial donations can be made to the American Sign Museum or the American Heart Association.

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