Woulda Coulda Shoulda

Higher Decibels Do Not Bestow Sign Knowledge

By all means crank it up — but I’m still the expert.

Published

4 months ago

December 5, 2024

Signs of the Times Staff Signs of the Times December 2024 Issue

Things you wanted to say to frustrating clients, but didn’t.

Epic rant edition: “Just because you are louder than I am doesn’t make you right.”

There’s a difference between an awning and a blade sign and you shouldn’t argue with the sign guy who’s been doing this for many years because you told him to bring samples and pictures of awnings to your meeting.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.