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Holiday Images

Santa and outdoor holiday signage

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In 1931, Coca-Cola launched an advertising campaign that helped shape the image of Santa Claus all around the world. Coke’s modern-day image of Santa Claus turns 75 this holiday season.

Here are some traditional and modern Santa images, along with other holiday signs. Notice how Santa’s looks haven’t changed much, and how Pepsi-Cola used a very similar image of the jolly, old elf.

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