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How Many 2025 Sign Company Goals Are Considered Aggressive?

DO YOU OR DON’T YOU: Also, when annual planning starts and the eras representing “the best of times.”

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QUESTION:

Do you consider your plans or goals for 2025 to be aggressive or ambitious?

Yes: 59%

  • We are aiming to greatly increase sales and profits by targeting larger projects and increasing prices, and reducing spending. — Russell Toynes, Studio Dzo, Austin, TX
  • Looking to expand our workforce. — Michael van der Melen, The Media Works, Norwood, ON, Canada
  • We expect to double again in 2025 what we did in 2024. — Earl Charles, Branded Sign Solutions, Helena, MT
  • Due to social media marketing “yes” leads. — Bernard Giarraputo, L.S. Sign Co., Ridgewood, NY
  • I’m doubling my spend on my Google words. I’ve had good results on my current spend so I’m hoping doubling it will have a large impact on new quote requests. — Rita Siprak-Weill, Minuteman Press Annapolis, Annapolis, MD
  • Our goals involve expanding our reach, improving efficiency and enhancing our customer experience while exploring new opportunities for growth. — John DiNunzio, IdentiCom Sign Solutions, Farmington Hills, MI

No: 41%

  • I believe that goals should always be something that stretches you to do more and be more than what you have done previously. That is neither aggressive or ambitious; it is just growth. — Mike McClure, Ad Art, San Francisco
  • We try to set realistic goals based on historical data and business planning. — Jonathan Elam, Creative Sign Solutions Inc., Statesville, NC
  • We are near a point of equilibrium in our company, fine-tuning our product mixes and looking for ways to be more profitable in the revenue/team member ratio that we have. — Thomas Nance, Signarama Downtown, Louisville, KY
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One Quick Question:

Which time frame represents your sign company’s “best of times?”

 

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