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YOU WANTED IT, so you got it! Two of the more common questions we receive monthly for “Ask Signs of the Times” are “how much do you pay for X?” and “how much do you charge for Y?” Where does your sign company fall within these material and job charges?

47. How much do you pay for HDU 20 lb., 4 x 8 ft., 1-½ in. thick?

48. How much do you pay for 3M IJ180Cv3 graphic film, 150-ft. roll, 54 in. wide?

Less than $700
31%
$700 to $749
29%
$750 to $799
17%
$800 to $849
5%
$850 to $899
8%
$900 or more
10%

SIZE DOESN’T MATTER? The number of employees (a reflection of the size of companies) seems to have no bearing on those paying the least for the popular 3M vinyl. Companies with 100 or more employees and those with fewer than five are both getting competitive pricing.

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49. How much do you charge to fabricate a 3 x 10-ft., 13-oz. banner with art provided and grommets every 2 ft. on all four sides (no installation)?

Less than $120
9%
$120 to $129
24%
$130 to $139
3%
$140 to $149
12%
$150 or more
52%

50. How much do you charge to install a 3 x 10-ft., 13-oz. banner with art provided and grommets every 2 ft. on all four sides, 8 ft. or less from the ground (one-person job)?

Less than $200
33%
$200 to $224
19%
$225 to $249
15%
$250 to $274
13%
$275 to $299
4%
$300 or more
16%

MAX FACTORS. 1 in 4 shops charging the max range for banner fabrication also charges the highest range to install them. Meanwhile, 27% charging the max for fabrication charge the lowest range for installation.

51. How much do you pay for MDO plywood, 4 x 8 ft., ½ in. thick?

PRICE CHECK. The plurality paying less than $100 for MDO hail from every region of the US with a few from Canada as well. However, only 9% of Northeasterners report that low cost while comprising 19% of all respondents.

52. How much do you charge to fabricate a 4 x 8-ft., 3mm ACP panel with digital vinyl and laminate, art provided (no site-survey or installation)?

Less than $400
14%
$400 to $424
24%
$425 to $449
12%
$450 to $474
12%
$475 to $499
7%
$500 or more
31%

53. How much do you charge to install a 4 x 8-ft., 3mm ACP panel with digital vinyl and laminate, art provided, 8 ft. or less from the ground (one-person job)?

Less than $200
19%
$200 to $224
22%
$225 to $249
16%
$250 to $274
16%
$275 to $299
4%
$300 or more
23%

LEAST AND MOST. Just over half of shops charging less than $400 to fabricate ACP panels also charge less than $200 to install them. Conversely, 2 in 5 charging $500 or more to fabricate ACP panels charge $300 or more for installation.

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54. How much would you charge to fabricate “Marcos Pizza” in 12-in. channel letters and a 10-ft. raceway (not including engineering, permitting or installation)?

Less than $4,000
23%
$4,000 to $4,499
22%
$4,500 to $4,999
23%
$5,000 to $5,499
15%
$5,500 to $5,999
4%
$6,000 or more
13%

IN DA HOUSE. Fewer than a quarter of companies charging $6,000 or more to fabricate these channel letters are increasing their amount of subcontracting, while the rest report no change or depending less on outsourcing.

55. How much would you charge to engineer, permit and install “Marcos Pizza” in 12-in. channel letters and a 10-ft. raceway (site is within two miles of your shop)?

Less than $2,000
29%
$2,000 to $2,499
25%
$2,500 to $2,999
17%
$3,000 to $3,499
10%
$3,500 to $3,999
7%
$4,000 or more
12%

THIRD PARTYING. 58% of sign companies charging $2,000 or less to engineer, permit and install these letters report their subcontracting trend has been increasing or greatly increasing.

56. What’s the most you’ve ever charged for one sign project?

Less than $25,000
17%
$25,000 to $49,999
14%
$50,000 to $99,999
11%
$100,000 to $199,999
17%
$200,000 to $499,999
16%
$500,000 to $999,999
12%
$1 million to $1,999,999
9%
$2 million to $2,999,999
1%
$3 million to $4,999,999
1%
$5 million or more
2%

FOR THE RECORD. Though just more than 2 in 5 companies’ highest charge for one sign project falls under $100K, they can be just as proud as the 1 in 8 who’ve enjoyed a million-dollar sale.

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