The phrase serves to remind the value of going slow.
And it ain’t (just) making or selling signs.
Doubles as idiot-proofing for customers.
This brief phrase keeps things uncomplicated.
The toned-down version of a decades-old expression.
Provided it comes from the right person.
One of them can’t be spelled out in polite company.
Sometimes a professional outside opinion can soothe client concerns.
As a two-part bonus, it’s short and easy to remember.
Reassurance that you’ve heard them and you’re on the case.