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Hunting Great Signage

Stoner Graphix helps outfit Cabela’s with distinctive 3-D signage that evokes the great outdoors.



In 1961, Dick Cabela began selling hand-tied fishing lures from his Chappell, NE home. Eventually, he upgraded from a home business to a store, and, today, Cabela’s operates approximately 30 supersized stores that sell hunting, fishing and outdoor equipment throughout North America. To create distinctive signage for the company’s in-store restaurants – while providing some local color – Cabela’s hired Stoner Graphix (Hummelstown, PA) to fabricate 3-D graphics for seven of its stores across the U.S.

The Stoner team created the graphics using Gerber Scientific Products’ Omega® software, and fabricated the signage on Duna 15-lb. HDU that’s fashioned on the shop’s Gerber Sabre 408 router. Stoner Graphix backed the HDU panels with PVC and decorated the signs with Akzo Nobel’s Grip-Gard® acrylic-polyurethane paint.



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