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Hunting Great Signage

Stoner Graphix helps outfit Cabela’s with distinctive 3-D signage that evokes the great outdoors.



In 1961, Dick Cabela began selling hand-tied fishing lures from his Chappell, NE home. Eventually, he upgraded from a home business to a store, and, today, Cabela’s operates approximately 30 supersized stores that sell hunting, fishing and outdoor equipment throughout North America. To create distinctive signage for the company’s in-store restaurants – while providing some local color – Cabela’s hired Stoner Graphix (Hummelstown, PA) to fabricate 3-D graphics for seven of its stores across the U.S.

The Stoner team created the graphics using Gerber Scientific Products’ Omega® software, and fabricated the signage on Duna 15-lb. HDU that’s fashioned on the shop’s Gerber Sabre 408 router. Stoner Graphix backed the HDU panels with PVC and decorated the signs with Akzo Nobel’s Grip-Gard® acrylic-polyurethane paint.



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Visual communication is essential to a successful business. 2020 required restaurants to pivot from promotional graphics to safety and spacing graphics. Now that restaurants are reopening, it's time to make necessary signage updates and Mactac is here to help. Before you even enter a building, there are thousands of opportunities to welcome and inform your patrons. Whether that is with window graphics, sidewalk graphics, or building wall signage. Stick with us as we walk through the endless opportunities and which Mactac products can help you achieve the goal.

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