Design

Hunting Great Signage

Stoner Graphix helps outfit Cabela’s with distinctive 3-D signage that evokes the great outdoors.

Published

15 years ago

June 2, 2010

Steve Aust Signs of the Times April 2010 Issue

In 1961, Dick Cabela began selling hand-tied fishing lures from his Chappell, NE home. Eventually, he upgraded from a home business to a store, and, today, Cabela’s operates approximately 30 supersized stores that sell hunting, fishing and outdoor equipment throughout North America. To create distinctive signage for the company’s in-store restaurants – while providing some local color – Cabela’s hired Stoner Graphix (Hummelstown, PA) to fabricate 3-D graphics for seven of its stores across the U.S.

The Stoner team created the graphics using Gerber Scientific Products’ Omega® software, and fabricated the signage on Duna 15-lb. HDU that’s fashioned on the shop’s Gerber Sabre 408 router. Stoner Graphix backed the HDU panels with PVC and decorated the signs with Akzo Nobel’s Grip-Gard® acrylic-polyurethane paint.

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.