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Hunting Great Signage

Stoner Graphix helps outfit Cabela’s with distinctive 3-D signage that evokes the great outdoors.



In 1961, Dick Cabela began selling hand-tied fishing lures from his Chappell, NE home. Eventually, he upgraded from a home business to a store, and, today, Cabela’s operates approximately 30 supersized stores that sell hunting, fishing and outdoor equipment throughout North America. To create distinctive signage for the company’s in-store restaurants – while providing some local color – Cabela’s hired Stoner Graphix (Hummelstown, PA) to fabricate 3-D graphics for seven of its stores across the U.S.

The Stoner team created the graphics using Gerber Scientific Products’ Omega® software, and fabricated the signage on Duna 15-lb. HDU that’s fashioned on the shop’s Gerber Sabre 408 router. Stoner Graphix backed the HDU panels with PVC and decorated the signs with Akzo Nobel’s Grip-Gard® acrylic-polyurethane paint.



Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.

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