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Editor's Note

I Ain’t Afraid …

Some intrepid sign pros don’t fear the reaper, a recession or anything.




THE SIGNS OF THE TIMES Brain Squad is teaching me a lot about folks in the industry. I hope it’s informing you every month, too. In anticipation of this October issue, we surveyed the Squad on a number of Halloween-related topics…

Make sure you don’t read “16 Scary Stories from Sign Pros” after dark. Or if you do, keep all the lights on!

In Buzz Session — our redesigned content’s back-of-the-book secret — check out the responses to Do You or Don’t You’s ‘Do you like “scary” movies or television shows?’ My favorite was from a Brain Squad member who wrote, “The scariest movie I will watch is Ghostbusters.”

Find out where Halloween ranks among the Squad’s list of favorite holidays and the extent to which they participate in the festivities … if at all. And for One Quick Question we asked, ‘What is your most “terrifying” business concern heading into Halloween?’ One answer in particular caught my attention: “Nothing.” While I admire that courage, I can’t help but think of the archetypal scary movie overconfident character striding straight into danger’s path…

As for me, “I ain’t afraid of no ghost.” : )

mark-signature updated

5 Smart Tips from This Issue

  1. Dimensional and channel letters can be bought wholesale or made in house. (Tech Products)
  2. Printed graphics have as many applications as the imagination can conjure. (The Wide World of Print)
  3. Prepare before interviewing job candidates to make it productive and painless for both of you. (Heidi Tillmanns)
  4. Think of your business as the evolution of many businesses over time, to support growth and change. (Maggie Harlow)
  5. Learn how not to handle the management succession of a family sign company. (Real Deal)

Mark Kissling is Signs of the Times’ Editor-in-Chief. Contact him at [email protected].



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