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Woulda Coulda Shoulda

I Told You the Sign Was Too Big

And now your wallet is finding out the hard way.

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Things you wanted to say to frustrating clients, but didn’t.

“I told you it would be too big.”

Customer kept saying “bigger,” “bigger,” “bigger,” until it surpassed the permit requirements and available space on the building.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

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