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Woulda Coulda Shoulda

If I Were Out of Stock, My Prices Would Be Lower

A reluctant customer bites the bullet, but avoids a goose chase for light bulbs.




Things you wanted to say to frustrating clients, but didn’t.

If I were out of them, they would only be $15 each.

To the customer who was looking for 120-in. fluorescent bulbs. I told him they were $30.60 each. He said the price at another supplier was only $22 each. I asked why he wasn’t buying them from the other supplier. He said the other supplier was out of them. P.S. He bought them.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.




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