Woulda Coulda Shoulda

If I Were Out of Stock, My Prices Would Be Lower

A reluctant customer bites the bullet, but avoids a goose chase for light bulbs.

Published

3 years ago

February 11, 2022

Signs of the Times Staff Signs of the Times February 2022 Issue

Things you wanted to say to frustrating clients, but didn’t.

If I were out of them, they would only be $15 each.

To the customer who was looking for 120-in. fluorescent bulbs. I told him they were $30.60 each. He said the price at another supplier was only $22 each. I asked why he wasn’t buying them from the other supplier. He said the other supplier was out of them. P.S. He bought them.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.