Woulda Coulda Shoulda

If You Don’t Like My Prices, Here’s a Box of Crayons

A sign pro offers a facetious alternative to a customer expecting a rock-bottom quote.

Published

2 years ago

August 29, 2022

Signs of the Times Staff Signs of the Times September 2022 Issue

Things you wanted to say to frustrating clients, but didn’t.

“I’ll provide you with an old paper bag and a box of crayons.”

To the customer who balked at my price and informed me what they thought a yard sign ought to cost. For that price they might just be able to afford to make their own sign.

Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.

What’s the Brain Squad?

If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.