Things you wanted to say to frustrating clients, but didn’t.
To a real-estate agent, who stated that we should have insisted that she purchase more expensive [and durable] signage for branding on a high-school stadium scoreboard. After balking at the reasonably priced best option, she said she wanted to go “super cheap.” So, we came up with a way to mount a banner to the back of the scoreboard. After two hurricanes in five months, the banner failed and needed to be removed. The customer was furious that the banner didn’t withstand the winds.
Woulda Coulda Shouldas are collected from the Signs of the Times Brain Squad and shared anonymously.
What’s the Brain Squad?
If you’re the owner or top manager of a signage and graphics company in the US or Canada, you’re invited to join the Signs of the Times Brain Squad. By taking one five-minute survey each month, you will receive access to some of the industry’s freshest data on sales — including your fellow members’ comments on what’s selling and what isn’t — and can make your voice heard on key issues affecting the sign industry. Sound good? Sign up here.
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