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Business Management

Inside the Redesigned Signs of the Times

We’ve combined familiar favorites with new content types to make a strong impact on your sign business.

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WITH THE REDESIGNED APRIL issue, Signs of the Times is new in so many ways! At first glance, you can’t help but notice the colorful, updated layout. Pause to read any page and you’ll find more info, instruction and advice than ever before. Read closely and you may just see yourself — someday, if not today. We’re reaching out for your valuable contributions through our new Brain Squad (sign up today at signsofthetimes.com/brainsquad), and we can already see we’re onto something good.

We kept all the things we knew you loved – new products, case studies of incredible sign projects, our popular lineup of columnists — and we’ve added a whole lot more!

One key goal of the redesign was to highlight business-building ideas — as many ideas as we can provide, as efficiently as possible. By the end of each issue, we want you to feel stuffed with possible approaches to sell more signs, clinch more jobs, manage your team more effectively, and even lead a less-stressful life.

Not every idea we present will be appropriate for every business, but we’re confident that if we present you with enough good ideas per edition, there will be at least one or two that you like enough to try that will make a strong, positive impact on your business. By our thinking, that’s an excellent return on your time spent reading us each month. We hope you agree.

So take a good look at this month’s edition. Among your old favorites, you’ll find new departments throughout the issue – including our useful new Calendar and Manager’s To-Do list, advice-packed Tip Sheet, insightful Do You Or Don’t You survey, problem-solving Real Deal department, not to mention our inspirational back-page column, Sign Confidential. We can’t wait to hear what you think.

As the great Gene Wilder in the title role in Willy Wonka and the Chocolate Factory said, “Little surprises around every corner, but nothing dangerous!” and “I really think you’re going to like this … I really do.”

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5 Smart Tips from This Issue

  1. Check your tires’ age, both the ones on your trucks as well as before buying them. (Tip Sheet)
  2. Resist the urge to give away design to prospective clients to win jobs from them. (Maggie Harlow)
  3. Accept that neon and LEDs can coexist – even in the same sign project. (Mars Bravo)
  4. Regularly seek out and occasionally reward good employee ideas. (Dale Salamacha)
  5. Vote for your favorite project in the 2021 Sign Invitational competition. (Go Fish)

Mark Kissling is ST’s Editor-in-Chief. Contact him at [email protected]

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