For the Las Vegas leg of its Smart TV campaign, Intel will usher in its integrated, interactive TV that marries the Web to TV viewing, using Clear Channel Spectacolor’s 40x 126-ft. Northwest and 52 x 129-ft. Southwest Miracle Mile digital video walls, as well as the digital-media curve (which comprise four, 23.5 x 43.5-ft. panels) at the Fashion Show along the Strip.
Passersby can text a phone number found on teh digital screens that air Smart TV video shorts. Upon receiving an email link in response, consumers will then upload a photo of themselves directly to all three screens to show their support for the new technology category. Each photo will be displayed for six seconds as part of a larger rotation of the overall submitted photos.
This marks the first time that Intel has advertised on the Vegas Strip. Additionally, this is the first campaign to make use of both Clear Channel Spectacolor’s Miracle Mile and Fashion Show spectacular properties and the first interactive component to run on the two properties simultaneously.
Intel’s Smart TV campaign, which debuted December 6, runs through Sunday, January 9, 2011, during the 2011 International CES.
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