It Was Impossible to Miss This Truck Wrap

This project won a 2023 Best of Wide Format award from our sister publication, Big Picture. See all of the winners here.

Print Shop: Just Fab Graphics | facebook.com/justfabgraphics
Location: Mt. Pleasant, Michigan
Tools and Supplies: Avery Dennison MPI 1105 wrapping film, Avery Dennison DOL 1360Z Gloss Overlaminate, Roland DG TrueVis VG2-540 printer/cutter.

WIDE-FORMAT PRINT shops are in the business of helping clients advertise their companies, branding, events, and campaigns. But when Mt. Pleasant, Michigan-based Just Fab Graphics moved locations and purchased a new truck, the shop turned its design and wrapping skills inward.

Owner Lindsay Theisen collaborated with another designer, Rashel Hubbard, to craft an eye-catching truck wrap to advertise the PSP when it’s out on jobs and when it’s parked in front of the new shop on a highly trafficked road. The design team began by creating vibrant graphics for the sides of the truck that would stand out against the area’s snowy winter backdrop, eventually opting to wrap the entire vehicle. Theisen designed intricate, colorful graphics for the hood, grille, front bumper, and tailgate that flowed seamlessly with the original design.

The shop output 265 square feet of printed graphics, using a Roland DG TrueVis VG2-540 printer/cutter to image Avery Dennison MPI 1105 wrapping film, finishing with Avery Dennison DOL 1360Z Gloss Overlaminate.

The Just Fab Graphics truck was an immediate success, garnering lots of attention and turning heads from passersby (and potential future clients). Theisen says the first time she drove the newly wrapped truck, she heard plenty of honks and saw people waving their approval. “People really seem to respond to its bright colors and designs. We’ve received a lot of compliments and lots of messages on social media. It’s getting way more response than I ever thought it would. I love seeing that reaction – that’s the fun part.”