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Editor's Note

It’s Time to Look Ahead

Sign pros report their resolutions and goals for 2022.

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WHAT ARE YOU hoping to accomplish this year — personally, professionally or otherwise? This issue’s Buzz Session with the Brain Squad (see page 46) includes our survey question, “What is your #1 New Year’s resolution for 2022?” To allow for a wide variety of responses, six options plus “other” were offered, as well as “I don’t believe in New Year’s resolutions,” which actually led with 26%. I guess that tells us something right there…

In second place with 20%, “Put in less time at work/more with family” crushed its opposite choice, “Put in more time at work” with, I’m happy to report, 0%. Next, “Try something new” at 18% just edged “Start a good habit (exercise, diet)” at 17%, while its opposite choice, “Stop a bad habit (smoking, reality TV),” also registered 0%, so go ahead and enjoy Season 7,846 of Survivor!

Finally, 9% resolved to meet a financial goal, and the 10% “other” responses included improving in general, being positive and delegating responsibilities more.

Setting goals is important, whether you do this in January (see page 46), at other times, or, as a handful Brain Squad members reported, all the time. To help, we’ve got some hints on goal-setting in our Calendar/Manager’s To-Do List (see page 16). As the year progresses, let us know how your resolutions and goals are panning out at [email protected].

I’ll be smoking and watching Survivor — haha.

mark-signature updated

5 Smart Tips from This Issue

  1. Stick with solvent/eco-solvent printers for affordability and a wide range of bright, durable applications. (Tech Products, p. 14)
  2. Include action and candid photos among your project galleries, to add variety, personality and interest. (Exposing Your Value, One Image at a Time, p. 18)
  3. Broaden your social media reach; create a TikTok account and start posting. (Tip Sheet, p. 34)
  4. Snooze excessive buzzing from neon signs by checking transformers for overloads or other issues. (Mars Bravo, p. 39)
  5. Create a single system you and your staff will use to track and follow up on leads. (Maggie Harlow, p. 42)
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Mark Kissling is ST’s Editor-in-Chief. Contact him at [email protected]

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