Line Time

Keep Your Credibility with Clients on the Phone

Say you’ll be back in 10 seconds — and then come back in 10 seconds.

Published

3 years ago

April 19, 2021

Signs of the Times Staff Signs of the Times April 2021 Issue

“Hang on There for 10 Seconds.”

WHY SAY IT? Especially on the phone, this tells someone that you really will “be right back.” With the limited time each person has to talk to you on the phone, sentences like this speed it up. They will usually count, too, just to see if you really come back in 10 seconds. Remember, specificity = credibility.
Source: Scott Ginsberg, aka “That Guy with the Nametag,” networking expert and author

Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.