News

Kroger Headquarters Gets New Logo and Signage

The grocery corporation’s new logo features a shopping cart that doubles as an orange wedge.

Published

2 years ago

August 26, 2024

Signs of the Times Staff

A rendering of the new logo as provided by Kroger to WCPO.

The grocery giant Kroger is replacing the logo and signage on its corporate headquarters in downtown Cincinnati, ABC affiliate WCPO reports.

The new logo adds a shopping cart — called the ‘Fresh Cart,’ which represents the company’s core commitment to freshness and innovation — next to the “Kroger” letters atop the Vine Street high-rise. The cart’s design is based on the curve of the letter ‘K’ in the logo and meant to resemble an orange wedge, says Kroger as reported by WCPO.

Old signage on the building has already been removed and the new sign is expected for installation over the next month.

Click here to read the full story by WCPO.

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