Connect with us

Electric Signs

L.A. City Council Approves Wilshire Grand Digital Billboards

45-story hotel will feature digital billboards when it opens in 2015



The Los Angeles City Council unanimously voted on March 29 to approve developer Thomas Properties’ plans to work with upscale hotelier Hanjin Intl. to install digital billboards on the sides of the 45-story Wilshire Grand Hotel and an adjacent, 65-story office tower. Both are slated to open in 2015. The displays installed outside the first 10 floors of the two buildings will feature advertising, and the screens attached to the upper floors will display artwork on non-commercial, LED-screens. LA’s Planning and Land USe commission

Councilwoman Jan Perry, who represents the downtown area, said, "Signage is an important part of downtown’s architectural context, and contributes to the city’s skyline."

Developerrs will begin demolishing the original Wilshire Grand hotel in January 2012. The new towers’ construction will cost approximately $1 billion, and the city has offered $80 million in tax credits for the project.



New Golf Course Graphic Installations With Mactac

Visual communication is essential to a successful business. 2020 required restaurants to pivot from promotional graphics to safety and spacing graphics. Now that restaurants are reopening, it's time to make necessary signage updates and Mactac is here to help. Before you even enter a building, there are thousands of opportunities to welcome and inform your patrons. Whether that is with window graphics, sidewalk graphics, or building wall signage. Stick with us as we walk through the endless opportunities and which Mactac products can help you achieve the goal.

Promoted Headlines

Most Popular