Electric Signs

L.A. City Council Approves Wilshire Grand Digital Billboards

45-story hotel will feature digital billboards when it opens in 2015

Published

13 years ago

March 31, 2011

Dr. Nisa Khan Signs of the Times March 2011 Issue

The Los Angeles City Council unanimously voted on March 29 to approve developer Thomas Properties’ plans to work with upscale hotelier Hanjin Intl. to install digital billboards on the sides of the 45-story Wilshire Grand Hotel and an adjacent, 65-story office tower. Both are slated to open in 2015. The displays installed outside the first 10 floors of the two buildings will feature advertising, and the screens attached to the upper floors will display artwork on non-commercial, LED-screens. LA’s Planning and Land USe commission

Councilwoman Jan Perry, who represents the downtown area, said, "Signage is an important part of downtown’s architectural context, and contributes to the city’s skyline."

Developerrs will begin demolishing the original Wilshire Grand hotel in January 2012. The new towers’ construction will cost approximately $1 billion, and the city has offered $80 million in tax credits for the project.

Related Topics:Electric Signs March 2011

click to Comment(Comment)

Up Next

Epson Stylus Pro Designer Edition

Don't Miss

We Oughta Be in Pictures

Introducing the Sign Industry Podcast

The Sign Industry Podcast is a platform for every sign person out there — from the old-timers who bent neon and hand-lettered boats to those venturing into new technologies — we want to get their stories out for everyone to hear. Come join us and listen to stories, learn tricks or techniques, and get insights of what’s to come. We are the world’s second oldest profession. The folks who started the world’s oldest profession needed a sign.