Design

Horse Power

The Bay Horse Cafe’s animated-neon sign.

Published

4 years ago

January 23, 2020

Jeff Russ Signs of the Times January 2020 Issue

This Cincinnati watering hole, originally opened for business in 1817, got its name when a reddish chestnut (or “bay”) horse wandered into the front door. Shuttered in 2004, the iconic 1940’s-era animated-neon sign was refurbished for the cafe’s 2017 grand reopening. Photo by Jeff Russ.

Related Topics:Design January 2020 Midwest

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Jeff Russ

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.

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