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Maine Attraction

A neon-edged, seafood-inspired sign in Maine.




This tasteful neon-edged sign invites locals and visitors alike to “Get Crackin’!” with the promise of fresh-caught crustaceans and other seafood delicacies. Photo by James Kirkikis.

Jeff Russ is a content studio manager for SmartWork Media and was the senior art director of Signs of the Times from 1996-2021. A graphic designer and illustrator with an interest in sign design and sign history, Jeff documents important, interesting and notable design trends in the sign industry as a contributor to Signs of the Times. He has written dozens of features for Signs, and his column, Design Matters, was published for more than a decade.



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