Looking for Sign Company Niches and More in September’s Inbox

Out of State

• On ST, August 2024, page 34, we misstated Fastsigns of White Marsh-Joppa (Joppa, MD) as being located in North Dakota (ND). Thank you to Bobby Jordan for pointing out this error.

Professional Fan

• I loved the July campus wayfinding article (see ST, July 2024). I am a huge UofM fan and am actually trying to connect with the guy who runs the campus signshop mentioned to take a tour! — Caleb Miller, Signarama Sugar Land, Stafford, TX
• My team enjoyed [the] article on how to hire an installer (see ST, July 2024). — Earl Walker, Image360 Tucker, Tucker, GA

Designer Weight

• We recently implemented questioning clients if they have a graphic designer or anyone in their direct circle of influence that will be influencing their opinion, or will they be relying on our expertise? Because your friends’ experience in Paint on their iPad should not carry any weight, much less more weight than our expertise. — Jeffrey Chudoff, Fastsigns of Maple Shade, Maple Shade, NJ

People’s Choice

• Hotel sign packages? — Stephen Satterwhite, Signs Designed of Charlotte, Indian Trail, NC
• More service-related articles and tips. — Martino Laltrella, Calvi Electric Co., Egg Harbor Township, NJ
• What are some of the qualities a national sign company looks for in a sign installer? — Torey Rouillon, National Branding, Troy, MI
• Would be nice to see shops that [have] found a niche and only work in that niche (won’t even take different jobs). For example, shops that only do restaurant-related jobs, or only do real estate signage — how they got into that niche, and how and why they decided not to take outside orders. — Marco Milliotti, Image360 South Orlando, Orlando, FL