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Madison Square Garden Partners with JPMorgan Chase

Multi-venue, Marquee Partner marketing partnership will provide exclusive access for JPMorgan Chase banking customers.

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Madison Square Garden (MSG) and JPMorgan Chase have formed a new, long-term marketing partnership called Marquee Partner. JPMorgan Chase will gain access for its loyal customers and premier brand exposure across MSG’s properties and brands. The deal includes MSG’s venues (Madison Square Garden, Theater at Madison Square Garden, Radio City Music Hall, Beacon Theatre and Chicago Theatre), entertainment brands and events (Radio City Christmas Spectacular), professional sports teams (New York Knicks, New York Rangers and New York Liberty), regional television networks (MSG and MSG Plus) and digital platforms.
The Garden’s current, self-funded, comprehensive transformation will enhance MSG’s marketing presence. With this new partnership, JPMorgan Chase customers across many of the firm’s business lines will receive exclusive access to events and unique experiences across MSG’s venues, and sports and entertainment franchises, from concerts and events to behind-the-scenes experiences with athletes and performers.
 

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