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Make the Kids Take the Aisle Seat

Are pastures the newest form of large-format advertising?



England may have a beautiful countryside, but an ad outside Gatwick Airport has been giving travelers another reason to stare through those tiny airplane windows.

A 100,000-sq-ft. ad painted on a field features a pole dancer and a web address, but, according to the Tandridge District Council, was placed there without proper permission. The council has threatened legal action if Sports Media Gaming Ltd. (Surrey, England), the company behind the ad, doesn’t remove it. So far, the company says the council has no legal grounds for removing the ad. Sports Media recently completed another field ad for the private dance site, this one in Manchester.



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