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Manager's To Do

Many Businesses Need to Use It or Lose It When It Comes to Their Marketing Budget

That’s your cue to make end-of-year sales pitches to current clients, plus more to-do items for sign managers in December.

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NOV. 27-DEC. 3

PLANNING Jasper Burton from Cuerden Sign Co. in Conway, AR doesn’t want to face the same problem as the sign company owner in this month’s Real Deal scenario. “Work with staff on end-of-year orders and scheduling vacation times,” he advises, adding this is a “must do.” Yep!

DEC. 4-10

MARKETING “December is my annual animated video card I send out for holidays,” says one Brain Squad member. “It’s a fun thing that gets great client response because I don’t oversaturate with promo material.”

SALES “Our sales people and project managers begin reaching out to our customer base and new prospects to ensure they have all of our updated information, a full list of our services, and updates on new services and capabilities,” says Thomas Turner, Bakers’ Signs (Conroe, TX). “Many businesses need to spend remaining budgets or prepare for the holiday season.”

DEC. 11-17

INVENTORY Take stock of what you have as well as what you no longer need. Order what you’ll need for the foreseeable future and clear out the items you’ll likely never use again.

DEC. 18-24

OPERATIONS Make sure to update your Google listing with your holiday hours: a useful reminder from Mallory Lynn of Signarama Brighton (Brighton, CO).

TRAINING Especially if you are planning to offer a new product or service in 2023, make sure your employees are trained and ready to deliver. While you’re at it, consider implementing some cross-training or review all of your standard operating procedures.

DEC. 25-31

MARKETING Especially if your shop is closed, this is the perfect week to work on updating all your social media accounts, profile images and cover photos for a fresh look going into 2023.

FINANCIALS This is also the ideal week for your end-of-year review. Check pricing on your workers’ compensation, business insurance, internet service provider, telephone, etc. Review plans for equipment purchases or leases. And get ready for tax season.

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Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at editor@signsofthetimes.com.

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