Using Clear Channel Spectacolor’s SpectacolorHD digital billboard in Times Square, Honda launched its national, multiplatform campaign that introduces the new CR-Z Sport Hybrid coupe. To view the 3-D video short on the screen, onlookers received special, 3-D eyewear.
Set in the “Crossroads of the World” next to Duffy Square, the SpectacolorHD board also supports mobile messaging to nearby devices and serves as an anchor for experiential marketing programs with website tie-ins.
Honda says the car it is filled with interactive features that are “evocative of video games.” Is that such a good idea?
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