Electric Signs

It Must Be Love

Honda brings 3-D to the SpectacolorHD screen in Times Square for the launch of its CR-Z Sport hybrid coupe.

Published

14 years ago

September 23, 2010

Rob Ivers Signs of the Times August 2010 Issue

Using Clear Channel Spectacolor’s SpectacolorHD digital billboard in Times Square, Honda launched its national, multiplatform campaign that introduces the new CR-Z Sport Hybrid coupe. To view the 3-D video short on the screen, onlookers received special, 3-D eyewear.
Set in the “Crossroads of the World” next to Duffy Square, the SpectacolorHD board also supports mobile messaging to nearby devices and serves as an anchor for experiential marketing programs with website tie-ins.
Honda says the car it is filled with interactive features that are “evocative of video games.” Is that such a good idea?

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Mars Bravo: The Most Interesting Name in the Sign Industry

Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.