Mark Wahlberg Invests in Digital Signage Tech for Physical Stores

Raydiant (San Francisco), which operates an AI-powered platform that physical stores can use to enhance its digital signage for both customers and back-of-house employees, has raised $30 million from a group of investors that includes actor Mark Wahlberg.

Raydiant describes itself as an “in-location experience management platform for brick-and-mortar enterprises.” The company recently acquired SightCorp’s AI-driven platform that provides real-time audience and performance data insights.

In a release, Raydiant said it has scaled to nearly 4500 customers and more than 100 employees, with the majority of those people having joined the company during the past six months.

The $30 million Series B funding round was led by 8VC and Atomic Ventures, with participation from Wahlberg, Lerer Hippeau, Gaingels, Haveli, Illuminate Ventures and XRC. The funds will be used for additional acquisitions and hires, according to the release.

For more information, visit raydiant.com.