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Marketing Signs by Shoe Leather and Drone Footage Top July’s List

ST’s sign contest deadline is July 3.





SIGN CONTEST Shops that waited till the last minute have until July 3 to submit their projects to ST’s annual Sign Contest. Whatever type of sign or vehicle wrap, we have a category for it, but get your submissions in before the Fourth!

MARKETING Jeremy Vanderkraats, Signs by Van (Salinas, CA), went out and knocked on some doors for the first time in a while and it was very productive, he says.

JULY 7-13

TRAINING “We have had luck with one-day ‘deep dives’ to get understudy employees familiar with basic operation, troubleshooting and maintenance,” says Nicole Bergstrom, SmithCraft Signs (Phoenix). They aim to do these once a quarter and have seen a lot more “bang” for the invested time this way, compared to trying to fit training in between jobs, she reports.

JULY 14-20

MANAGEMENT Melanie Harden and the team at Creative Sign Designs (Tampa, FL) will be working on implementing a new enterprise resource planning (ERP) system.

EMPLOYEES Rick Ream, Media 1 Wrap This (Sanford, FL), plans to reiterate to all employees the importance of logging in and out of jobs for cost analysis.

JULY 21-27

SEASONAL “It’s vacation season in our neck of the woods,” says Brett Jeltema, Fresh Coast Signs & Graphics (Spring Lake, MI). During this time, they plan for lower sales, slower turn times and not being able to contact clients. “It’s a good time to get all those awesome sign photos that you took posted,” he adds.


JULY 28-AUG. 3

MARKETING, PART DEUX Shaun Ensign and Legacy Sign Group (Westville, IN) will continue to obtain and post drone footage of recent installations to their social channels.


Our Facebook Post of the Month

This Signs of the Times Facebook post attracted the most views, likes, comments and shares among our nearly 10k followers last month.

Whether it’s with Elon Musk’s face or an ironic “rust wrap,” Cybertruck owners are wrapping their expensive toys, and we can’t look away! — Jeff Russ, SOT Facebook curator

We post six times/week at Check us out and like or comment on your favorite posts. One may be our next post of the month.






Who’s Steering Signs of the Times?

We dive into the history of the sign industry’s oldest trade journal, highlighting some interesting facts about how it all started to where it’s headed. Did you know that Signs of the Times is nearly 120 years old?

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