News
McDonald’s and Dairy Queen Declare a Sign War
Burger makers and local businesses trade rhetorical barbs and blows.
A couple of McDonald’s and Dairy Queen restaurants in Marshfield, MO garnered national attention last week for a war of words they staged via their signboards.
It started innocently enough, with McDonald’s issuing the duel:
Dairy Queen wasted no time in firing the first shot, needling McDonald’s for its well documented broken ice cream machines:
It was game on from there:
A regional bank branch jumped into the fray, depositing a series of puns:
Perhaps McDonald’s had the last laugh:
A nearby Wendy’s and many other local businesses eventually got pulled into the clash. You can catch up on all of the signboard action in the “Sign Wars of Marshfield Missouri” Facebook group, which has 3600 members at the time of this writing.
Mars Bravo: The Most Interesting Name in the Sign Industry
Mars Bravo is not the kind of name you hear very often in the sign industry — the kind of name more likely to follow, “Ladies and gentlemen, please welcome to the stage…!” In this episode, Eric interviews Mars to find out about her start in the sign industry and her ideas for the future, first with how she got her name.
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