Monster Media Turns Heads and Pages in Sony Vaio Interactive Storefront Campaign

Window shopping will never be the same. Orlando, FL-based Monster Media, which produces dynamic, digital, interactive advertising for storefronts, public spaces, and sports and entertainment venues, unveiled a four-location, storefront, interactive installation that allows passersby to browse the new line of Sony Vaio computers that feature Sony’s HDNA branding.

Installations in NYC, Los Angeles, San Francisco and Chicago utilize Monster Media’s patented, MonsterVision WindowFX technology, through which Monster Media converts vacant storefronts into interactive displays.

Passersby do double-takes when, as they move by, pages turn to reveal different models and features of the Sony Vaio line. Light-pulsing graphics change colors to highlight the laptop’s high-definition technology and desktop-computer products. The storefronts also feature Sony’s signature, multi-color, DNA-strand branding that runs through the middle that warps and moves as passersby wave their hand in front of the display.

“This campaign showcases Monster Media’s industry-leading technology, which allows us to create points of interaction with advertisers’ products and services,” said John Payne, Monster Media’s president. “Our WindowFX technology takes ordinary storefronts and brings them to life, so passersby aren’t just seeing a picture of a laptop, they are exploring its features. It’s more captivating than a static billboard.”

The campaign installations in NYC (675 3rd Ave.), San Francisco (1000 Van Ness Ave.) and Chicago (900 Wabash) will run until September 14, 2008; the Los Angeles installation (7278 W. Sunset Blvd.) will run until September 7. See a video of the installation.

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