NEC Display Solutions Introduces Vukunet Universal Platform for DOOH Digital Advertising

NEC Display Solutions of America (Chicago), a provider of commercial LCD-display and projector solutions, announced the widespread availability of its Vukunet web platform (www.vukunet.com) for digital out-of-home (DOOH) networks. Vukunet provides a centralized, automated platform that connects and distributes ads to DOOH networks.
“Digital place-based media has proven itself to be a very powerful and effective advertising medium, yet it is still under-utilized because it has always been impossible for agencies and advertisers to connect all networks and purchase effectively,” said Pierre Richer, NEC Display Solutions’ president and COO. “We created Vukunet to address all the issues in this space, allowing network owners to realize the full value of their investments in equipment, service and real estate.”
Vukunet facilitates connecting all screens that currently have advertising time/space available on their networks. Ideal candidates are networks that have locations with heavy foot traffic, substantial dwell time (time spent in front of the screen), strategic monitor placement, numerous locations in key demographic areas, and that can run many ads from different advertisers instead of being focused on a single brand. This includes retail stores, hotels, airports, rail and bus terminals, universities, hospitals, convention centers, stadiums, museums and restaurants.
Advertisers and ad agencies that formerly contacted hundreds of potential network owners to determine rates and availability can now use the companion Advuku serving platform to search for the best networks in any location. In addition, the proof-of-performance automated technology enables networks to receive a consolidated payment on a monthly basis for all the advertising that ran.
Ads can be distributed to screens from any manufacturer, not just NEC and networks that are using any content management system (CMS). There is no charge to become a member of Vukunet.
The platform comprises Vukunet Ad Manager, which enables networks to run ads on their screens, and an optional Vukunet CMS, which is a fully-equipped SaaS (Software as a Service) CMS, which is available for free to Vukunet Ad Manager participants as well as NEC Display hardware customers.
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