LEDs + Lighting

New Daktronics LED Board Lights up One Times Square

Sony and News Corp. team with Daktronics to present interactive, HD LED board

Published

14 years ago

July 15, 2010

Steve Aust Signs of the Times July 2010 Issue

Daktronics Inc. (Brookings, SD) announced its latest LED video project for Sony Corp. of America and News Corp. at NYC’s One Times Square Tower. The new 35 x 40-ft., Daktronics-manufactured LED board, which was unveiled July 8, utilizes Daktronics’ DVX LED video technology, with advanced environmental protection and cooling system.
The new spectacular display, which replaces the previous sign at One Times Square, features Daktronics’ 10mm LED pixel pitch. The display’s first big presentation was FOX Sports’ coverage of the Major League Baseball All-Star Game 2010, on Tuesday, July 13, broadcasted live in Times Square.
Sony and News Corp. will utilize the display to bring interactive consumer experiences to Times Square. For example, pedestrians could compete against each other in a real-time PlayStation™ 3 game broadcast live to the screen. Passersby can also see themselves displayed live in H-D video or send text messages directly to the Daktronics-manufactured spectacular display.
Daktronics’ first Times Square project was the Dow Jones (a News Corp. company) zipper display in 1986. Since then, Daktronics has added more than 20 major projects to the area, more than any other LED display manufacturer. Some of the most well-known Daktronics projects in Times Square include the Coca-Cola® display, the Anheuser-Busch sign and the Prudential display.
More information can be found on www.daktronics.com/spectaculars

Related Topics:July 2010 LEDs + Lighting

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