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A Helping Hand

Brooklyn’s Noble Signs turns to handpainted paper signage during pandemic.

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Noble Signs, a Brooklyn-based design and fabrication company, typically engages in a variety of projects, from branding and storefront design to murals and architectural signage. But in light of the COVID-19 pandemic and New York City’s phased approached to reopening, they’ve found themselves churning out handpainted signage, as quick, paper signs have suddenly become in demand again, per David Barnett, Noble’s co-owner/design director.

“We have been working through the quarantine to meet this demand,” Barnett said, “and walking down the avenues in most city neighborhoods, you’ll now see some of these signs shouting ‘YES! WE ARE OPEN’ with color and character.” Noble is also considering how it can offer lower-cost signage to local businesses, including expanding in-shop screen-printing capabilities to manufacture handmade signs at a lower price point.

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Grant Freking is Signs of the Times' Managing Editor. Contact him at grant.freking@smartworkmedia.com.

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