Omnivex Moxie Software Delivers Location-Based Content to Shuttle Smart Passengers

Omnivex Corp. (Concord, ON, Canada), a Microsoft Gold Certified Partner and provider of enterprise software for digital-signage networks, has deployed its Moxie software on Shuttle Smart, Destination Shuttle Service’s (DSS) airport shuttle buses at LAX. The deployment also includes interactive kiosks placed in the lobbies of DSS-partner hotels. The system aims to enhance the hospitality experience by providing passengers with relevant travel, hotel and city information while on the buses and within the hotels.
DSS provides hotel shuttle services for more than 2.5 million people annually, to and from LAX and surrounding hotels. The company wanted to welcome visitors to town when they arrived and thank them for their visit when they departed.
Using Omnivex Moxie software and Microsoft Windows 7’s location-based services, GPS coordinates are sent, via a cellular network, to the Omnivex server, in real time, to indicate the current location of the bus. Omnivex GPSLink combines this information with intelligent rules to determine the most appropriate content to display based on the current location. The LCD screens inside the shuttles show information appropriate to travelers; information changes based on whether the shuttle is carrying arriving or departing passengers.
Inside the hotels, a large touchscreen that runs Omnivex software delivers interactive content and information for hotel guests. Omnivex GPSLink delivers the information to Omnivex Moxie to display the locations of the shuttles in the area on a map, along with the estimated wait times before the next shuttle arrives at the hotel. The content also includes information such as flight-departure status and advertising about local sites and attractions. Back at the DSS operations center, Omnivex software displays the position and status of all Shuttle Smart buses for the network operator.
"The hotel industry as a whole is known for its hospitality. Our goal is to extend that hospitality to the curb at the airport. Omnivex allows us to know exactly where each bus is in real time, so our dispatchers know where each bus is and our clients know when the next bus will arrive," said Brian Clark, a Shuttle Smart managing partner.
Jeff Collard, Omnivex president, said, "We wanted to give our customers an effective tool to set up routes, identify points of interest and manage their fleet with ease. Leveraging the power of Windows 7, Bing Maps and Omnivex Moxie, we can extend digital signage to new markets and improve customer experiences."
The deployment was included in Tami Reller’s keynote address at the Microsoft Worldwide Partner Conference. To learn more about how Destination Shuttle Services is using Omnivex Moxie software and Microsoft Windows 7, watch a video tour of the system: http://www.omnivex.com/press/videos.asp?Title=Omnivex Moxie and Windows 7.

About DSS
In 2000, Los Angeles was looking for a trip-reduction solution to and from LAX that would not only reduce congestion and emissions but be efficient and convenient for passengers while assuring a quality experience. Destination Shuttle Services responded by creating the first of its kind private "green" transit system in Los Angeles, Shuttle Smart. This system consolidates the airport shuttle services of thirteen individual hotel properties in the LAX area. The consolidated services have reduced 55% of hotel-shuttle trips through LAX, and eliminated more than 100,000 hours of idling buses each year and more than 6.6 million lbs. of carbon dioxide each year. For more information, visit www.dss-lax.com.

About Omnivex
Founded in 1991, Omnivex Corp. is a leader in software development for digital signage networks and electronic displays. Omnivex software is used by more than 2,000 customers, including many Fortune 500 companies, to manage all aspects of digital signage networks, including content management, real-time data acquisition and distribution, and remote device monitoring and management. Omnivex and our customers have been recognized with numerous awards for excellence in digital signage. For more information, visit www.omnivex.com.