Origin Exhibit Structures Fabricates Vibrant Tradeshow Booth for SEMA Vendor

In business since 1977, Dee Zee produces truck toolboxes, bed-rail accessories, store and hitch components, and other automotive-aftermarket parts for work and hauling trucks. In today’s hyper-competitive corporate climate, long-established players face challenges to preserve marketshare. The best response: Maintain excellent customer service – and brand yourself with effective graphics that kick any perception of inertia in the teeth.

To create impactful graphics for its 50 x 50-ft. booth at the Specialty Equipment Market Assn. (SEMA) tradeshow, which serves the automotive-aftermarket industry, Dee Zee contacted Beeline and Blue, a Des Moines, IA-based, digital-graphics provider. Beeline and Blue subsequently hired Origin Exhibit Structures, Orbus’ exhibit-graphics division, to design and produce the system.

“The client’s large exhibit space needed room for trucks, a meeting space and a focal point that could be seen from far away,” Jessica Horn, Orbus’ marketing coordinator, said. “This forced our design team to
be efficient, because there was no extra space.”

Origin’s design team laid out a template using the client’s furnished graphics. The schematic, which was created with Vectorworks and Adobe Creative Suite, included “dividing lines” that show where the exhibit’s extrusions will be placed. This allows clients to collaborate with Origin to determine what graphic components should be moved or resized.

Origin constructed the wraparound graphics with 2mm-thick Sintra® composite material. Horn said the company preferred the material for exhibits because it holds curves well and is easily printed upon. The shop printed the job’s 88 panels on its EFI-VUTEk GS 2000 2m-wide, UV-ink flatbed printer with the ErgoSoft RIP. The project included three rounded structures fabricated from custom extrusions, which provided sufficient flexibility, so no tools were required for construction except a T-handle hex key.

“The biggest challenge was making sure the panels aligned,” Horn said. “A single mistake would cause all the panels to be distorted.”
 

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