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New Study Touts Benefits of OOH Advertising

OOH supplies more online activity per ad dollar spent than online banner ads.

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A new study released by Nielsen has found that out-of-home (OOH) advertising is more successful at propelling online activity in comparison to online banner ads, and that OOH furnishes more online activity per ad dollar spent compared to online banner ads and other online media. Per the Ads Driving Online Activity survey, “online activations including search, Facebook, Twitter, and Instagram activity generated by OOH advertising indexes at over three times the expected rate given its relative ad spend.”

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