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Outdoor-Advertising Tool

Alpha Media Works

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Alpha Media Works (New York City) is introducing its Outdoor DriVE Pro, an upgrade to the Outdoor Drive. Created for the Outdoor Advertising Assn. of America, the program offers advertisers and clients a chance to preview billboards in a virtual-driving environment. According to the company, the program allows advertisers to test billboard readability with distance milestones. The upgraded version enables users to create simultaneous, multiple, outdoor-media formats, input architecture to accommodate future constructions and other features.

Phone: (212) 719-1680; www.alphamw.com

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