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Manager's To Do

Prep for ISA Expo 2023, Take a Closer Look at Shop Ops, and More To-Do Items for Sign Managers in March

A couple of your peers name the operational changes they’re mulling.




FEB. 26-MAR. 4

ANNIVERSARIES “We are preparing for our 100-year anniversary. Many exciting things to do,” says Stephen Russ, Ortwein Sign Co. (Chattanooga, TN). (Editor’s note: For more members already in the ‘century club,’ see this page.)
PRODUCTION Jake Zani from Rule Signs & Graphics in Randolph, VT, is planning ahead, looking to “replace printer-cap tops; there won’t be time to do it again until mid-August.”

MAR. 5-11

SOCIAL MEDIA Like many of us, Raychel O’Donoghue, Lexington Signs & Graphics (Burlington, MA), needs to get “three years worth of pics out of my phone, and [also] update website and social media.”

PROCEDURES Becky Duke, AP Corp, Sykesville, MD, will be “creating an SOP to handle warranties, so they ‘re much more streamlined and easier to track.”

MAR. 12-18

MARKETING Early spring is the right time to send out reminders for spring home shows, boat shows, graduation banners and lawn signs, according to Rita Siprak-Weil, Minuteman Press Annapolis (Annapolis, MD). At her shop, they’ll be designing and scheduling email blasts.

TRADESHOWS Tim Ward from Sign Solutions in Frederick, MD — and thousands of other sign pros — will be preparing to attend the 2023 ISA International Sign Expo in Las Vegas, April 12-14.

MAR. 19-25

CUSTOMERS “Reaching back out to clients we haven’t worked on a project with for a while and reconnecting with them” is on the docket for Derek Atchley, Atchley Graphics (Columbus, OH).

SYSTEMS, PART 1 Carl Heinlein, Cincinnati Custom Signs (Cincinnati), reports he will be implementing a system to monitor estimated time on jobs vs. actual time spent on jobs. “I’m [already] collecting some data, but I hope to have it streamlined by March,” he says.

MAR. 26-APR. 1

SYSTEMS, PART 2 Last but not least, Matt Brasel from Indigo Signworks in famous Fargo, ND, is going to “evaluate switching ERP software for the sign industry.”



The Host with the Most

Every website needs a host, but hosting your own website is probably too large an expense for your business. You’re likely using an external host, but it’s never too late to re-evaluate your host for security, storage, site speed and pricing. Also, consider red flags you’re experiencing, such as site downtime or negative reviews.

Depending on your budget, you can choose from two different options. A shared web host, the less-expensive option, means you’ll share a server with other sites. Dedicated hosting costs significantly more, but you get your own private server and won’t have to compete with other sites for speed. Some web-builder platforms, such as Squarespace and Wix, include web hosting in their monthly packages.

These are some options for web-hosting services:

  • IONOS: Known for cloud hosting, offers other cloud-based options (servers and site backup). Plans and capabilities vary but pricing begins around $15/month.
  • A2 Hosting: Offers both shared and dedicated hosting. New customers can acquire a Lite hosting plan for as little as $3.91/month for the first year.
  • DreamHost: Offers three hosting plans tailored for managed WordPress websites: DreamPress and its Plus and Pro versions. Starts around $16.95/month.

Signs of the Times has been the world leader in sign information since 1906. Contact Signs of the Times' editors at [email protected].



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