Prepping for Spring Work and the ISA Sign Expo Top March’s To-Do List

MAR. 1-8

CUSTOMERS Christine Acree, Hightech Signs (Texarkana, TX), plans to check in with clients. “Spring brings about new sales opportunities,” she says. Todd Sallas, Coastal Signs & Graphics (Slocomb, AL), is moving company-wide to Pipedrive CRM (customer relationship management) for better tracking of their customers and needs.

PHOTO: ISTOCKPHOTO

TRADESHOWS With the ISA International Sign Expo set for April 23-25, Russell Toynes, Studio Dzo (Austin, TX), will be gearing up for it in March, as will Keith Davis, KRD Design (Chester Springs, PA), who is presenting, Brandon Goldmintz, Perspective1 (Lutz, FL), who’s attending, and Torey Rouillon, National Branding (Troy, MI), who will also attend the ISA Link installer meeting, “an opportunity to expand our network and collaborate with numerous sign installers across North America,” she adds.

MAR. 9-15

INSTALLATION “Establish bench of installers and look for additional lead generation concepts” make the list for Kelly Hanaway, Milwaukee Sign Co. (Sussex, WI). Farther north, separating the installation side of the business, launching and promoting it under a new name are in the works for Michael Van der Melen, The Media Works (Norwood, ON, Canada).

MAR. 16-22

MARKETING Jess Otte, Fastsigns of Columbus (Columbus, IN), has started “a substrate of the month mailer,” where they print directly on the highlighted material. “We are sending these out to our largest customers and hope to see the benefits by March,” she says. Meanwhile, Kevin O’Connor, Enhance A Colour (Danbury, CT), will be sending newsletters to clients to explain how his shop can help them.

TRAINING “We are starting a new program called SBV University where we teach other sign companies and new beginners the way of the signmaker,” says Jeremy Vanderkraats, Signs by Van (Salinas, CA).

MAR. 23-31

SALES Earl Walker, Image360 Tucker (Tucker, GA), will review sales trends, while Becky Sandgren, AP Corp. (Sykesville, MD), reports she’ll be “working on more in-person follow-ups for our sales team. People seem very disconnected and we feel in-person visits help increase our visibility and reputation,” she says.