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Principal LED Announces New VP of National Accounts

Dan Miller brings 20-plus years of commercial sign experience to P-LED.




Principal LED (P-LED; San Angelo, TX) announced the addition of Dan Miller to the company as vice president of national accounts. Miller brings more than 20 years of experience in the commercial sign industry. In addition to cultivating customer relationships, Miller’s experience will be used to facilitate the company’s growth plan in the commercial sign industry.

“We’ve assembled a solid sales team at Principal with expertise in various areas,” said Sam DiMeo, president of P-LED. “Dan brings a wealth of knowledge and experience that will help continue to propel our success at Principal LED.”

Miller comes to P-LED after spending the last decade in national account sales at AgiLight, a division of GENLED Brands. Miller started his career in the commercial sign industry in 1998 at Image Point, where he contributed to the company’s growth and gained experience as a senior business manager. “Everyone knows that I am a huge basketball fan, and I feel like I’ve just signed with the ’91 Bulls,” said Miller. “With P-LED’s new U.S. manufacturing capabilities and what they are doing to change the industry, I have no doubt that we are going to win six championships together.”

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