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Principal LED Announces Richard Clifton As New Territory Manager

Clifton will preside over Arkansas, Louisiana, Oklahoma, and Northeast Texas.




Principal LED (P-LED; San Antonio, TX) announced the addition of Richard Clifton to the company as territory manager for Arkansas, Louisiana, Oklahoma and Northeast Texas.

Clifton got his start in the industry in 1997 with Faces Inc. and rejoined the industry in 2015 with Eastern Metal Supply after being self-employed in the medical industry. At Eastern Metal, Clifton worked as an outside sales representative for four years before being promoted to sales manager in 2020.

“We are fortunate to add someone of Richard’s caliber to our sales team,” said Daryl Foreman, executive VP of sales. “Richard’s history in our industry, his knowledge of our customer base, as well as the integrity and industry involvement he brings to us is hard to find in today’s marketplace. We welcome Richard to our team.”

Clifton comes to P-LED with experience serving on the Mid-South Sign Association (MSSA) board of directors and having served as scholarship chair for MSSA as well.

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