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Principal LED Promotes New President and Others

Sam DiMeo is the new president, moving up from executive vice president of sales.




Principal LED (San Angelo, TX) has announced the promotion of Sam DiMeo to president of Principal LED. DiMeo was previously the executive vice president of sales at Principal for almost two years. DiMeo brings a decade of experience from General Electric (GE) serving as the General Manager for Specialty LED Sales for North America. Prior to GE, he worked for W.W. Grainger for 15 years and Procter and Gamble in field sales.

Principal LED also announced the promotion of Todd Dornhecker from southwest regional territory manager to general manager of Principal LED. He joined the team as project manager/inside sales in 2016, and within a year also took over Simplify LED.

Finally, the company has also added Gary Colburn as system designer. Colburn brings 12 years of experience in RGB architectural and signage lighting. In addition to RGB, Colburn has experience in sign production, purchasing, planning, and specialty light management.

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