On September 27, Project Everyone launched its Global Goals billboard campaign in 450 cities in 28 countries in what hopes to become the world’s largest-ever billboard campaign, with the hopes of reducing extreme poverty, fighting inequality and tacking climate change by 2030. Posterscope, an out-of-home communications agency with 51 offices in 33 countries, coordinated the placement of these postings in the U.S. with media partners ABC, Adspace Networks, Branded Cities, City Outdoor, Clear Channel Outdoor, Lamar Advertising, Orange Barrel Media, Outfront Media and Vector Media. Worldwide venues include London’s Piccadilly Circus; Melbourne, Australia’s Swanston St.; and Kuala Lumpur’s Bukit Bintang.
Project Everyone, the brainchild of filmmaker and Comic relief founder Richard Curtis, strives to share the U.N. sustainable Development Goals with seven billion people over seven days. Curtis designed the imagery and copy for the billboards himself.
The Global Goals campaign is a collaborative effort that also includes the World’s Largest Lesson and the World’s First Global Cinema Ad. The Founding Team of Project Everyone includes Aviva, Getty Images, Pearson, Standard Chartered and Unilever, along with action/2015, Akshaya Patra, Bill & Melinda Gates Foundation, Global Citizen, Google, Huffington Post, ONE, Penguin Random House, Reliance Group, Save the Children, SAWA, UNDP, UN Foundation, UNICEF, Universal South Africa, Virgin, Vodafone Foundation, WeTransfer and Wikipedia.
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