Relighting a classic, reusing arena letters and rediscovering opal glass signs.
Paint and goldleaf artists perform the classics.
White ink can be functional, aesthetic, or an unnecessary complication.
These projects identify, brand and direct in some very interesting settings.
A Cincinnati Bengals superfan tapped Performance Wraps to execute a “custom graffiti art” design.
Signmakers explain how they branded a modern casino and a pair of boutique hotels.
Big brands tap problem-solving PSPs and their diversified expertise.
Set against a snowy backdrop, it helped capture future clients for the shop that created it.
Mesh banners prove ideal for branding a buoyant basketball game.
Barriers remain as design, placement and cost are concerned.