Retail Wayfinding Webinar Aug. 7

The Sign Research Foundation (SRF; Alexandria, VA) is hosting a webinar entitled “Retail Wayfinding: The ROI & Customer Experience” on Aug. 7 at 1 p.m. Eastern, according to a press release.

The webinar description promises a “dive deep into the ROI of strategic wayfinding with the SRF Retail Wayfinding Best Practices report as the guide. Learn how to craft a customer journey and use emerging trends in retail wayfinding.”

Learning Objectives:

• Explain the ROI of wayfinding and retail signage.
• Develop data-driven arguments for wayfinding’s value.
• Design signage that boosts customer experience and sales.
• Identify future trends in retail wayfinding.
• Utilize the complementary SRF report for effective signage solutions.

Speaker: Craig Berger, Fashion Institute of Technology.

Price: $30 for International Sign Association (ISA) members; $35 for non-members.
Registration includes a complimentary copy of the SRF report, “Retail Wayfinding Best Practices.”

For more information or to register, click here.